“It was an incredible experience! It taught us a lot about service design, but more importantly, it taught us to empathise with people: those we were trying to provide a solution for, but also with teammates. Each of us offered a unique point of view, specific skills and enjoyed the support among peers.”



Universitat Politecnica de Catalunya - Spain

A team of five classmates from the Master in Advanced Studies in Design taught by Universitat Politècnica de Catalunya (UPC) and Universitat de Barcelona, with different backgrounds in architecture, industrial design and interaction design. As foreigners living in Barcelona, they have learned to love the city and its culture and also to identify with its problems.


Team members - Hamed Beigi (Iran), Anni Zhai (China), Yuzhu Liu (China), Milad Shokravi (Iran) and Gio Becerra (Peru)

“This diverse and enthusiastic team selected a very social sensitive problem and, with fresh eyes, thought and designed an insightful solution that balanced the integration of illegal trash pickers, helped the local economy, and eased the citizen's experience.”

Assessment coach, Txaber Heredia - Business Design Lead at IBM, Madrid, Spain

Service concept

WIPE - a service platform that connects Barcelona informal waste pickers, scrap warehouses and citizens to collaborate in the collection of items abandoned in the street, saving pickers’ effort, giving warehouses more metal to recycle and making the waste collection process easier, safer and faster.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

logo SDDlogo IBM

Connect with us


Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.