“We put our heart and soul into this project. The work was good, but having fun with it made it even better. This was truly a priceless experience.”



Politecnico di Milano - Italy

Team HULA HOOPS (Bronze winner) is an international team of students of the Master in Product-Service System Design at Politecnico di Milano bringing together cultures from all over the world. They share a common goal: to design services that enable more sustainable futures for humanity by putting themselves in the shoes of others to create new perspectives.


Team members - Emma Teli (Italy), Julia Rangel (Brazil), Mehrdad Atariani (Iran), Nardin Shafik (Lebanon) and Zhengang Lou (China)

“Team Hula Hoops was very receptive to inputs and feedback and put in a lot of effort to incorporate them. I am delighted with the outcome and the recognition that the team has received.”

Assessment coach, Shilpa Marathe - IBM Watson IoT Center Munich, Germany

Service concept

MiYo - an online platform enabling children and their caregivers to promote a more sustainable and extended lifecycle for toys by creating a local network of exchanges. It helps users understand the value of used toys through a new perspective while including children in the decision-making process.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.