“We learned the worldview and dynamics of design and also to communicate our indigenous systems to the world while staying true to them. It was a great learning curve at every stage, gaining new tools and techniques while interacting with industry leaders.”



Srishti Institute of Art, Design and Technology - India

A team of 5 master's students at Srishti School of Art, Design & Technology in Bangalore, India, majoring in human-centred design and design-led innovation. Participating in this Challenge has allowed them to expand and test their thinking and also helped them develop a bond that they will cherish for life.


Team members - Sakshi Meena (India), Animesh Bondre (India), Mrunali Ogriwala (India), Priya Sharma (India) and Sanjana Kothapalli (India)

“The team was very dedicated and put a lot of effort and time into the research phase. During ideation, they experienced an 'aha' moment that immediately brought all their research into context, ideas came flowing, and they ended up with an inclusive, innovative concept.”

Assessment coach, Mona Arishi - MEA Client Center Leader at IBM, Dubai, United Arab Emirates

Service concept

Moo Point - a service that focuses on the milk pouch delivery industry in India. It provides milk delivery services to urban household consumers of Bengaluru city and facilitates getting the used milk pouch back in the system using its return mechanism. It helps to properly collect used milk pouches, maintain their recycling value, audit the used and recycled milk pouches, and connect with authorised recyclers.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.