“Spending so much time thinking about the end life of products has changed our personal shopping habits and inspired us to continue seeking opportunities to create circular solutions moving forward.”



Columbia University - United States

FURN is a team comprised of seven students in attendance at The Barnard School and Columbia University in the City of New York. They range in age from freshmen to 2nd-year grad students and represent courses of study from neuroscience to business. This diverse team is united by their motivation to find solutions which drive positive impact on environmental and social issues.


Team members - Joy Payton-Stevens (United States), Christina Su (Canada), Jamie Rieger (United States), Aditya Bansal (India), Tiffany Chou (United States), Tessa Pelzman (United States) and Aadil Chitalwala (India)

“The team selected the baby furniture market, which is a challenging market. With their community-based service, they tackle some relevant issues, such as hygiene and safety. Overall, a very promising service concept.”

The Jury

Service concept

FURN: A BETTER WAY TO BABY - provides parents with high-quality, affordable, new/repurposed baby furniture through a leasing business model and community platform. It partners with manufacturers to offer top-tier products that have been inspected, sanitized, and refurbished by experts to ensure safety. Shop, connect with parents, and help save the earth!


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Connect with us


Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.