“Participating in the Student Service Design Challenge was something truly unique! Four months of hard work and a genuine learning experience, with experimented coaches and masterclasses. Most importantly, it was a systemic hands-on practice to work on problems that matter, such as stimulating the adoption of circular models.”



Politecnico di Milano - Italy

A multinational team of designers attending the Product-Service System Design Master at Politecnico di Milano. Their multiplicity of skills and backgrounds has been key to their success working as a team. They came into the Challenge driven by the desire to make a positive impact on society and hope they can deliver a service that will change the future landscape of Italy.


Team members - Anvith Patil (India), Federica Parolisi (Italy), Arianna Meroni (Italy), Amirmohammad Azizi (Iran), Ismael Godinez Lopez (Mexico) and Martina Platini (Italy)

“Fiteam is a hard-working and cooperative group of students, able to move forward by working as a team and leaning on each other. They had a big challenge to tackle but found new ways of working and ideas to solve it and delivered an innovative way to revolutionize the fitness industry in Italy.”

Assessment coach, Carmen Gonzalez Escobosa - User Experience Designer at IBM, Madrid, Spains

Service concept

Moovefit - a service providing a hybrid fitness model which enables people to work out in their homes and in local gyms according to their convenience. The service is empowered by unused second-hand products collected from users and partnering gyms.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.