“It was fun to dive deep into the case while never losing sight of our users. If you can get them on the same page and encourage them, it will be fine.”



LUCA School Of Arts - Belgium

A team of four second-year bachelor students in product design at LUCA School of Arts in Genk, Belgium. They are passionate about their roles in designing a circular and green future and making sure users and consumers play an important part in it.


Team members - Kato Herbots (Belgium), Luna Rits (Belgium), Marie Nys (Belgium) and Hannah Melis (Belgium)

“After countless online sessions and, of course, some ups and downs, the team designed a reliable business case built on a great idea. It was an honour to coach the team, and I learned a lot from these enthusiastic young women.”

Assessment coach, Doro Koppermann - Client Experience Leader IBM Cloud Garage, Munich, Germany

Service concept

LOOP IT - a service that offers a sustainable & circular solution to used toys. By connecting parents, donation points and recycling companies effectively, it aims to improve the second-hand experience and encourage a more responsible attitude towards toys in future generations.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.