“It was fun to dive deep into the case while never losing sight of our users. If you can get them on the same page and encourage them, it will be fine.”
Team
STUDIO SPEELGOED
LUCA School Of Arts - Belgium
A team of four second-year bachelor students in product design at LUCA School of Arts in Genk, Belgium. They are passionate about their roles in designing a circular and green future and making sure users and consumers play an important part in it.
Team members - Kato Herbots (Belgium), Luna Rits (Belgium), Marie Nys (Belgium) and Hannah Melis (Belgium)
“After countless online sessions and, of course, some ups and downs, the team designed a reliable business case built on a great idea. It was an honour to coach the team, and I learned a lot from these enthusiastic young women.”
Assessment coach, Doro Koppermann - Client Experience Leader IBM Cloud Garage, Munich, Germany
Service concept
LOOP IT - a service that offers a sustainable & circular solution to used toys. By connecting parents, donation points and recycling companies effectively, it aims to improve the second-hand experience and encourage a more responsible attitude towards toys in future generations.
Other teams
Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.
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