“The most important learnings from the Challenge are trust and perseverance. You need to trust your teammates as they are likely to bring new and different perspectives. And perseverance, because, like climbing, it is easy to give up when you feel tired in the middle, but the moment you climb to the top and see the sunrise, you find that it was all worth it.”



Politecnico di Milano - Italy

An interschool team of 5 master students from Politecnico di Milano and Tongji University. The group has diverse backgrounds in product-service design, interaction design, and management engineering. They are looking forward to using the power of design to create a more sustainable social environment.


Team members - Chenfan Zhang (China), Bin He (China), Linjian Li (China), Xiaoyong Liu (China), Xin-Yang Shan (China) and Zhiyi Zhou (China)

“Team Cycle Maker created a scalable solution with a great impact to avoid plastic waste. It has the potential to change existing shopping habits for the better, making users think about the implications of their personal behaviours.”

The Jury

Service concept

FreshJOY - a reusable box service system designed to facilitate the disposal of fresh food packaging. The service consists of a Sharebox, a box station, and an APP providing a clean and recyclable delivery experience without compromising the quality of fresh food or users' online purchasing habits.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.