“It has been a meaningful journey, not only professionally but also personally, and we take with us many new learnings about the field of service design. This project has also evolved and expanded our views, thoughts, and habits regarding the environment. What we valued most are all of the insightful sessions with the experts and wonderful challenge coaches.”



Yrgo School of Architectural Visualization - Sweden

Based on the Swedish west coast, in a port city called Gothenburg, they’re a fun and eager team of UX designers from Yrgo School with backgrounds in graphic design, music, project management and communication. Their mission is to question everything and re-think the links between culture, business and design in a contemporary context. All in the quest of creating a modern, sustainable and people-and-planet-friendly future.


Team members - Fredrik Nyberg (Sweden), Maja Grandell (Sweden), Oscar Brusse (Sweden), Lisen Darenlind (Sweden) and Patrik Lind (Sweden)

“Team Awarewolves took upon themselves a mighty challenge - address the issue of reducing food waste in Sweden. Their work process was open-minded, creative and human-centred, bringing together different perspectives while focusing on single-person households and their unique needs. I enjoyed coaching this lively group of designers that was fearless and intentional about designing a better future.”

Assessment coach, Ora Peled Nakash - User Experience Researcher at IBM, Haifa, Israel

Service concept

Plañana - an easy to use service that helps reduce surplus food by assisting single households in reaching a balanced ratio planning for weekly meals. A low-effort assistant that helps them buy only what they will consume, control budget, motivate greener choices and offer the best deals at their favourite stores.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Connect with us


Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.