“The guidance from the coaches encouraged us to push our boundaries, explore the problem at a systemic level and look at design with a holistic lens, instilling the true value of circularity in the team.”



University of the Arts London - United Kingdom

A team of 5 postgraduate students of Service Design from the University of the Arts London. They bring a variety of skills from their diverse experiences and global backgrounds. With a combined passion for sustainable innovation and food, they are motivated to design truly circular solutions for today’s wicked problems.


Team members - Isa Brooks (United States), Nirali Jain (India) , Ritika Periwal (India), Sayali Wandhekar (India) and Sohana Mohanty (India)

“The service solution focused on solving the packaging frustration of the end-user. By concentrating on what happens with packaging at this point, the team showed a wider systemic perspective.”

The Jury

Service concept

ORBIT - a circular packaging and reverse logistics service solution. It acts as a plug-and-play service for local meal kit providers in London. Doing this helps maintain convenience for users, elevates the meal kit cooking experience, and helps meal kit providers transition to zero waste models.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.