“More than a competition, the Student Service Design Challenge is a great learning experience, which enriched our service design skills while teaching us to use design to deliver meaningful experiences for social good.”



The Glasgow of Art-Innovation school - Scotland

All students at The Glasgow School of Art are currently pursuing their master's degrees in "Design Innovation and Interaction Design" and "Design Innovation and Service Design". They were motivated by the Challenge brief to provide service solutions that successfully closed the loop using design.


Team members - Lu Yu (China) , Chen Cai (China), Lei Lu (China), Le le Zou (China) and Xin Jing Zhang (China)

“Team RE+ did an amazing job innovating around the complex issue of increased container waste in the delivery food industry due to pandemic-influenced consumer behaviour. I was particularly impressed with how the team designed a creative, sustainable solution for each of the players within the restaurant supply chain using speculative design thinking strategies.”

Assessment coach, Katy Lewis - UX Designer at IBM, Austin, United States

Service concept

RE+ - a reusable container program that uses user data of existing delivery service platforms to help develop a new model which encourages hotpot consumers and restaurants to reuse food containers by providing reusable ones while managing logistics and cleaning services with partners.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.