“Exploring a new world and getting to know people by doing ethnographic fieldwork to collect user's insights and pains was very stimulating. Finding solutions to design a service involving that many stakeholders was an instructive and exciting experience that gave us new design perspectives.”

Team

4 SARDINES À CONTRE COURANT

KEDGE Design School - France

They are four students currently studying at Kedge Design School in Marseille, in southern France. Studying by the Mediterranean sea has made them develop a particular bond with the marine world which is why they have chosen a related topic for the Challenge. From engineering backgrounds, cultural studies to artistic and human centric sensitivities, each of them offers different inputs, skills and visions. They are eager to design closed-loop services which offer value and open new perspectives to engage more people.

Team members - Romane Sie (France), Emmanuelle Soffray (France), Florian Cassar (France) and Fabrice Mezieres (France)

“Team 4 Sardines à contre courant's high professionalism, their admirable dedication to solve this challenge and the creative potential unleashed by the team members, impressed me as their coach. I am proud and honored to have accompanied them on their journey to solve this challenge. They designed a new service that integrates the private boater community and addresses circular economy aspects adding new value to the existing ecosystem.”

Assessment coach, Anna Wippel - Design Thinking Coach at IBM, Zurich, Switzerland

Service concept

ReBoat  - a multi-tool service that uses the experience of boat owners as well as their community to rethink boat life and make it efficient. It addresses extended life, upcycle and recycle of boats by helping stakeholders and local communities communicate and providing them with a space for repair, storage and community exchange. All the while preserving and protecting the natural ecosystem.

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