“Exploring a new world and getting to know people by doing ethnographic fieldwork to collect user's insights and pains was very stimulating. Finding solutions to design a service involving that many stakeholders was an instructive and exciting experience that gave us new design perspectives.”



KEDGE Design School - France

They are four students currently studying at Kedge Design School in Marseille, in southern France. Studying by the Mediterranean sea has made them develop a particular bond with the marine world which is why they have chosen a related topic for the Challenge. From engineering backgrounds, cultural studies to artistic and human centric sensitivities, each of them offers different inputs, skills and visions. They are eager to design closed-loop services which offer value and open new perspectives to engage more people.


Team members - Romane Sie (France), Emmanuelle Soffray (France), Florian Cassar (France) and Fabrice Mezieres (France)

“Team 4 Sardines à contre courant's high professionalism, their admirable dedication to solve this challenge and the creative potential unleashed by the team members, impressed me as their coach. I am proud and honored to have accompanied them on their journey to solve this challenge. They designed a new service that integrates the private boater community and addresses circular economy aspects adding new value to the existing ecosystem.”

Assessment coach, Anna Wippel - Design Thinking Coach at IBM, Zurich, Switzerland

Service concept

ReBoat  - a multi-tool service that uses the experience of boat owners as well as their community to rethink boat life and make it efficient. It addresses extended life, upcycle and recycle of boats by helping stakeholders and local communities communicate and providing them with a space for repair, storage and community exchange. All the while preserving and protecting the natural ecosystem.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.