Team
4 SARDINES À CONTRE COURANT
KEDGE Design School - France
They are four students currently studying at Kedge Design School in Marseille, in southern France. Studying by the Mediterranean sea has made them develop a particular bond with the marine world which is why they have chosen a related topic for the Challenge. From engineering backgrounds, cultural studies to artistic and human centric sensitivities, each of them offers different inputs, skills and visions. They are eager to design closed-loop services which offer value and open new perspectives to engage more people.
Team members - Romane Sie (France), Emmanuelle Soffray (France), Florian Cassar (France) and Fabrice Mezieres (France)
Assessment coach, Anna Wippel - Design Thinking Coach at IBM, Zurich, Switzerland
Service concept
ReBoat - a multi-tool service that uses the experience of boat owners as well as their community to rethink boat life and make it efficient. It addresses extended life, upcycle and recycle of boats by helping stakeholders and local communities communicate and providing them with a space for repair, storage and community exchange. All the while preserving and protecting the natural ecosystem.
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collaboration with IBM and the Ellen MacArthur Foundation.
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