“Thanks to all the tools the challenge offered us in each round, we were able to apply our new knowledge towards building a practical solution.”



Universidad Nacional Autónoma de México - Mexico

Team COMALLI (Silver winner) is a team of five close friends studying Industrial Design at the Universidad Nacional Autónoma de México in Mexico City. They are interested in recognising and providing opportunities to build on and improve current processes around existing and future products, systems and services in order to offer user-centred solutions that contribute to sustainable development.


Team members - Aridayd Arellano (Mexico), Eva Medina Alcántara (Mexico), Naomi Jardón (Mexico), Aranza Miroslava Cruz Michel (Mexico) and Guillermo Mota (Mexico)

“Team Comalli did an outstanding job empathising with their users, visualising the problem in a systemic way and truly understanding the dynamics between the different stakeholders involved. Their openness, resilience and commitment towards the project were admirable.”

Assessment coach, Fabiola Ochoa - Design Thinking Leader at IBM, Guadalajara, Mexico

Service concept

UniforAll - connects parents who want to donate, sell or buy school uniforms in good condition at a low price through a digital platform. With the purchase, collection, repair and redistribution of pre-owned uniforms, the platform aims to change the negative perception of reuse and prevent used uniforms from ending up in landfills.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

logo SDDlogo IBM

Connect with us


Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.