“The Challenge has shifted our perception and thinking about sustainability. It made us look at the circular economy in a business context and think about how designers can be involved in changing the world and take their reasonable share of social responsibility.”

Team

BABY JEDI

University of the Arts London - United Kingdom

Although coming from different backgrounds: industrial design, graphic design, user experience design and urban planning, they are all currently pursuing an MA in Service Design at University of the Arts London. Together, they have focused on increasing the opportunities to design for the circular economy.

Team members - Guo Chen (China), Jiaoyan Yang (China), Qian Zhao (China), Yaqi Zhang (China) and Ziwei Lin (China)

“Baby Jedi is a team of hardworking students who brought enthusiasm and drive into every stage of the competition. I particularly admired their commitment to user research and testing with a wide range of parents to gain first-hand insights and genuine feedback. Furthermore, their holistic and responsible approach to design meant they landed on a service solution that was not only environmentally sustainable but socially sustainable too.”

Assessment coach, Hannah Rayner - Designer at IBM Garage, London, UK

Service concept

Recolo - a secondhand stroller service platform that provides complete stroller evaluations, freeing up communication time between buyers and sellers. The service conducts cleaning and check-up of products to address parents' concerns about the safety and sanitation of secondhand strollers.

Other teams