“The challenge is not only to create an end product but to question how a system/service can find its position in the entire ecological, social, and economic system.”



The Hong Kong Polytechnic University - Hong Kong

Collaborating from 3 different points of the world - Hong Kong, Helsinki and Paris, this interschool team members are currently enrolled at The Hong Kong Polytechnic University, The Glasgow School of Art and Politecnico di Milano. The challenge has been an excellent opportunity for them to learn and practice their skills and methods in systemic and user-centred design thinking.


Team members - Swasti Sethi (India), Charlie Xiaoyang Chen (China), Martina Moriondo (Italy), Amandine Fong (France) and Mante Zygelyte (Lithuania)

“For the few months we worked together, I have seen creativity, leadership, ownership and hard work in the team capable of delivering innovation.”

Assessment coach, Reem Fahmy - Usability Expert UX team IBM, Cairo, Egypt

Service concept

Mei Pack - a service system that supports the development of recyclable cosmetic packaging in Hong Kong by providing an in-store used packaging collection service. The service acts as an external entity that facilitates the connections among different stakeholders of the ecosystem.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.