“Having the opportunity to learn and get feedback from professionals working in the field was one of our main takeaways, giving us the hands-on experience to come up with a real-world solution.”



Universidad Nacional Autónoma de México (UNAM) - Mexico

The team is made up of five Mexican Industrial Design students from CIDI UNAM. Coming from different states in the country enabled them to offer diverse perspectives that enrich them, creating strong, meaningful and approachable proposals pertinent to their culture.


Team members - Edgar Silvera (Mexico), Daniela Solís Chavez (Mexico), Alejandro Márquez Aguilar (Mexico), Luisa Martínez (Mexico) and Paola Ruiz (Mexico)

“Team ITACATE showed an outstanding focus on the experience of an ambitiously broad range of stakeholders. Their storytelling was excellent, presenting their findings in a very appealing and imaginative way.”

Assessment coach, Kurt Bodden - Design Strategist at IBM Garage, San Francisco, United States

Service concept

ITAKATE - a zero-waste delivery service inspired by returnability dynamics proper to Mexico that capture the essence of eating in a "Fonda". The service aims to improve home delivery by replicating the personal treatment of the onsite experience. The zero-waste container rental service provides an alternative method of acquiring food through refilling using rented containers.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

logo SDDlogo IBM

Connect with us


Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.