“Competing in the Student Service Design Challenge has opened our eyes to the intangible elements of human behaviour and has helped us understand how design can be fundamental in pursuing a more sustainable future.”



University of the West of England - United Kingdom

A diverse group of 3rd-year Digital Media students at the University of the West of England, Bristol. Together, they gather skills in UX design, interaction design and prototype development. They are passionate about sustainability and circular design and have worked earnestly to produce the best possible service for their beloved city.


Team members - Victoria Harrison (UK), Africa Montis-Ngomom (UK), Maryan Abdirahman (UK) and Cheuk-Hang Hung (Hong Kong)

“The team successfully focussed on a real-world problem. Through their understanding of human behaviour, they were able to come up with many great ideas. As their ideas progressed, they also considered the business value and viability. I enjoyed seeing this evolution. It was both insightful and rewarding.”

Assessment coach, Steve Haskey - Design Strategist at IBM, Hursley, UK

Service concept

HM2BP (Help me 2 Bin PPE) - a service that aims to be empathetic to users current behaviour in order to realistically handle PPE Waste. Based on existing waste disposal routines, users help eradicate potential forgetfulness through a keychain implement, saving money and time. The pathway gains revenue through the constancy of Bristols waste company as well as the potential to create a profitable trend of keyring disposal infrastructures.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

logo SDDlogo IBM

Connect with us


Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.