“We learned problem-solving at a systemic level using new research methodologies and designing service concepts with a slight shift from user-centred to environmental-centred design.”



University of the Arts London - United Kingdom

A group of five MA Service Design students from University of the Arts London, School of Communication. The team hails from 4 different countries and has a varied design background, combining experience in architecture, fashion, industrial design, and user research/experience. It is this rich background that has helped the team approach the topic of circularity and sustainability with a keen eye for detail, innovation, and cultural awareness.


Team members - Chun-I Wang (Taiwan), Dixita Patel (India), Giselle Dsouza (India), Marina Filiba Barcelo (Singapore) and Xiaoran Sun (China)

“The team's proactive and bold look at the wider social problem, key user segments and broader literature was impressive, as were their visualisation skills and project branding.”

Assessment coach, Andrew Kettenis - Digital Experience Consultant at IBM, London, United Kingdom

Service concept

Period Comma - a service consisting of an online tool then helps women find, compare, and purchase the right sustainable period products for their needs. It also upgrades bathrooms to become safe, welcoming, period-friendly spaces, where women can learn about the environmental impact of their period products and discover green alternatives.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.