“The competition really challenged us in ways that can't be replicated through formal education. The unique opportunities from this challenge have positively impacted our future career goals.”
Team
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Ontario College of Art and Design (OCADU) - Canada
A team of five undergraduate students from OCAD University in Toronto, they are a mix of second-year Industrial Design and third-year Environmental Design students spread out across the country from Eastern Ontario to the west coast of British Columbia. With OCAD University still closed and COVID-19 restrictions persisting, the team couldn't meet up in person, but this didn't stop them from regularly meeting and collaborating virtually.
Team members - Rachel Morris (Canada), Samira Nassiri (Canada), Mary Chauvin (Canada), Scott Do (Canada) and Jennifer An (Canada)
“The team had amazing visual storytelling skills, which really helped in empathising with their persona. Their keen curiosity helped them learn new methods, and I was impressed by their ability to seek specific feedback and apply it quickly in pivoting to a new North Star statement.”
Assessment coach, Arun Joseph - Service Designer at IBM, Toronto, Canada
Service concept
Pack Back - a reusable container and bag service that addresses single-use plastic in the grocery shopping space by providing customers with a reusable produce bag, pint container and shopping carry-all option. The service can integrate into existing branded payment systems and rewards infrastructures to offer a more seamless experience.
Other teams
Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.
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