“Although our starting point can seem small, only targeting a specific group of people, in the end the result may cover a far bigger user group and have a chance to make real change.”



Aalto University - Finland

Team No Pressure (SILVER winner) is made up of five design students from Aalto University with different backgrounds: humanitarian design activism, systemic thinking, empathic design among others. The students are currently enrolled in the Master in Collaborative and Industrial Design at Aalto University, and one of them is pursuing the Master in Creative Sustainability. They describe themselves as empathic design students who aim to create social change by having a meaningful impact on people in vulnerable situations.


Team members - Jooeun Park (South Korea), Shreya Sood (India), Bohan Sun (China), Qianfei Gu (China), Zhengshuang Han (China)

“Coaching this talented team was focused on encouraging them to do exactly what they were doing, while offering additional perspectives and providing personal opinions on the design choices.”

Assessment coach, Ora Peled Nakash, IBM Studios Haifa, Israel

Service concept

RO+ - a hassle-free healthcare journey for Roma people. RO+ is a platform where users, healthcare providers and social service workers can access information in one place and coordinate with each other on referrals, appointments and the status of the temporary ID to ease the Roma’s sickness journey.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.