I <3 WOMEN
University of the Arts London - United Kingdom
Team I <3 Women (GOLD winner) is an international group of five aspiring service designers, hailing from different industry backgrounds and countries. They are all enrolled in the MA in Service Design at University of the Arts London. Having to work through different time zones, the team learned to trust each other in order to complete delegated tasks in a timely and effective manner. They are passionate individuals who are interested in making the world a better place through design and are grateful to have had this opportunity to take on the unique challenge of bettering women’s heart health.
Team members - Angela Tam (Canada), Laura Duarte (Colombia), Katerina Shikhotova (Russia), Ruchika Karnani (India), Maria Jesus Domeyko (Chile)
Assessment coach, Darren Brandwood, IBM Studios London, UK
Women to Heart - a service for women of all ages that partners with key apps and smart devices to raise awareness about heart disease. Through personalized online heart check-ups supported by real testimonials, reliable statistics and language prompts, the service empowers women to confidently communicate their symptoms to healthcare professionals and avoid being misdiagnosed. Through the prompts, women can communicate the level of pain or discomfort they are feeling and express how their symptoms are affecting their quality of life. Answers are analyzed to create personalized reports including suggested key actions and information to share with doctors, leading to quicker diagnosis.
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