“The pace of the Challenge was just right. We had the proper time to research, analyse, design and debate. We also got precious support from main coach Frank and our IBM tutor helping us move forward and conquer many obstacles.”



University of the Arts London - United Kingdom

Team London Arts 1 (BRONZE winner) is a group of Service Design students passionate about applying service design methods to tackle problems and support people. Complementary design skills, mutual trust and spirit of challenge made them work well as a team. As Chinese students, the team was also interested in how situations and services in the UK differed from those in their homeland. They all share an interest in how service design can empower highly specialised fields such as medicine, and the SSDC heart health brief gave them the opportunity to explore solutions in this area.


Team members - Xiaolin Huang (China), Xinyi Dai (China), Qingrui Zhang (China), Wenhan Ding (China)

“The team worked through an inherently user-centric approach, working with representative users, at first in person, and then digitally, to garner a solution. Their wonderful ideas, drive and passion for service design has made for an incredible experience!”

Assessment coach, Andrew Kettenis, IBM Studios London, UK

Service concept

Heartsease - wants to improve the medical experience of elderly cardiac patients, empower them to better communicate with medical experts and support them to live a positive life. The tool, passport + stickers, helps improve the communication between elderly patients and medical staff, informing patients of the medical process and providing them with personalized plan-making experiences which can be reused in different hospitals. The passport combines with a digital platform for doctors and nurses to print the stickers.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.