“During this Challenge we learned that results can be far more creative when working together in a multidisciplinary team.”



Universitat Politècnica de Catalunya / Universitat de Barcelona - Spain

Team Barcelona 2 are all students currently pursuing the Master in Advanced Studies Barcelona-Design (Universitat Politècnica de Catalunya / Universitat de Barcelona and enrolled in the Contemporary Design speciality (taught at the School of Architecture of Barcelona). There they became friends and are one of the international mixed teams participating in the SSDC. Passionate about design, the team members hail from the fields of design, architecture and engineering. Participation in the Challenge introduced the team to the field of Service Design, it’s mindset, processes and tools.


Team members - Verónica Ibarra Barack (Perú), Belén Pérez (Ecuador), Elena Vega Fernández (Belgium), José Luis Arruti Lozano (Mexico), Valentina Bravo Verdugo (Chile), Stephan León (United States)

“Overall, I am very proud of the way the team has worked. We were able to create a dynamic of thought provoking questions without criticism with one goal: get to the essence of the problem and find the solution that fits best.”

Assessment coach, Gonzalo Sanchidrian, IBM Studios Barcelona, Spain

Service concept

PIA code - A lifestyle for a long life. PIA stands for PREVENT, IDENTIFY and ACT. The code focuses on educating citizens aged 35 to 45 of rural Catalonia on how to prevent cardiovascular chronic diseases, identify its symptoms, and act in case of emergency. It will reach the people through the PIA code trailer that visits local town markets monthly, offering activities, lifestyle advice, while giving them a basic heart check-up. With this strategy we will improve the health of the community by monitoring our people's cardiovascular conditions and habits.


Other teams


I <3 WOMEN  (GOLD)University of the Arts London


NO PRESSURE  (SILVER)Aalto University

HEARTBITUniversity of Siena

LONDON ARTS 2University of the Arts London

LONDON ARTS 3University of the Arts London

MILANOPolitecnico di Milano

PANDA EYEThe Glasgow School of Art

C-AIRUniversity of the Arts London

MCXIIE University Madrid

111Royal College of Art

BRIGHT HEARTSElisava Barcelona

OLIVEUniversity of the Arts London

CALABANDThe Glasgow School of Art

YRGOYrgo School of Architectural Visualization

LONDON ARTS 1  (BRONZE)University of the Arts London

CORE.01The Glasgow School of Art


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN DAYS, in
collaboration with IBM and the Ellen MacArthur Foundation.


Connect with us


Until when can teams register?
Teams can register throughout January 2021, but will have until Friday January 29 2021, 11:59:59 PM CET to submit their research proposal(s). We expect that the preparation for a proposal will take one week.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team with at least one Design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student/recent graduate status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.