Team
BARCELONA 2
Universitat Politècnica de Catalunya / Universitat de Barcelona - Spain
Team Barcelona 2 are all students currently pursuing the Master in Advanced Studies Barcelona-Design (Universitat Politècnica de Catalunya / Universitat de Barcelona and enrolled in the Contemporary Design speciality (taught at the School of Architecture of Barcelona). There they became friends and are one of the international mixed teams participating in the SSDC. Passionate about design, the team members hail from the fields of design, architecture and engineering. Participation in the Challenge introduced the team to the field of Service Design, it’s mindset, processes and tools.
Team members - Verónica Ibarra Barack (Perú), Belén Pérez (Ecuador), Elena Vega Fernández (Belgium), José Luis Arruti Lozano (Mexico), Valentina Bravo Verdugo (Chile), Stephan León (United States)
Assessment coach, Gonzalo Sanchidrian, IBM Studios Barcelona, Spain
Service concept
PIA code - A lifestyle for a long life. PIA stands for PREVENT, IDENTIFY and ACT. The code focuses on educating citizens aged 35 to 45 of rural Catalonia on how to prevent cardiovascular chronic diseases, identify its symptoms, and act in case of emergency. It will reach the people through the PIA code trailer that visits local town markets monthly, offering activities, lifestyle advice, while giving them a basic heart check-up. With this strategy we will improve the health of the community by monitoring our people's cardiovascular conditions and habits.
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Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.
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