“During this Challenge we learned that results can be far more creative when working together in a multidisciplinary team.”



Universitat Politècnica de Catalunya / Universitat de Barcelona - Spain

Team Barcelona 2 are all students currently pursuing the Master in Advanced Studies Barcelona-Design (Universitat Politècnica de Catalunya / Universitat de Barcelona and enrolled in the Contemporary Design speciality (taught at the School of Architecture of Barcelona). There they became friends and are one of the international mixed teams participating in the SSDC. Passionate about design, the team members hail from the fields of design, architecture and engineering. Participation in the Challenge introduced the team to the field of Service Design, it’s mindset, processes and tools.


Team members - Verónica Ibarra Barack (Perú), Belén Pérez (Ecuador), Elena Vega Fernández (Belgium), José Luis Arruti Lozano (Mexico), Valentina Bravo Verdugo (Chile), Stephan León (United States)

“Overall, I am very proud of the way the team has worked. We were able to create a dynamic of thought provoking questions without criticism with one goal: get to the essence of the problem and find the solution that fits best.”

Assessment coach, Gonzalo Sanchidrian, IBM Studios Barcelona, Spain

Service concept

PIA code - A lifestyle for a long life. PIA stands for PREVENT, IDENTIFY and ACT. The code focuses on educating citizens aged 35 to 45 of rural Catalonia on how to prevent cardiovascular chronic diseases, identify its symptoms, and act in case of emergency. It will reach the people through the PIA code trailer that visits local town markets monthly, offering activities, lifestyle advice, while giving them a basic heart check-up. With this strategy we will improve the health of the community by monitoring our people's cardiovascular conditions and habits.


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.