“Looking at groups that are otherwise considered invisible is a challenge worth designing for. It helps you look beyond the tick-box culture and to truly design with a more empathetic approach.”



The Glasgow School of Art - Scotland

Team Core.01 is a multidisciplinary team from The Glasgow School of Art with a common interest in developing innovative solutions for a better future. Their different backgrounds allow them to see a problem through different points of view. The Challenge not only presented an opportunity to work in healthcare but also a platform to make their ideas visible to professionals. It challenged them to work with others, hear new ideas, debate different perspectives, and find out what each member was good at.


Team members - Carolina Moyano (Mexico), Mugdha Patil (India), Pärtel Unga (Estonia), Kwanprapa Unarat (Thailand), Fanechka Fernandes (UK), Zain Zulfiqar (Pakistan)

“I really enjoyed the time I got to spend with the hardworking students. It was really nice to see the progress that the team made from the beginning discovery phase to the final product.”

Assessment coach, Jenny Hwang, IBM Studios Toronto, Canada

Service concept

HEART TO HEART - a service to motivate women to donate their heart health data as it would be crucial in helping to reduce the data gap in current medical research. Creating awareness about the lack of data and information about women's heart health. A website and an app are created to manage the data. .


Other teams


I <3 WOMEN  (GOLD)University of the Arts London


NO PRESSURE  (SILVER)Aalto University

BARCELONA 2Universitat de Barcelona

HEARTBITUniversity of Siena

LONDON ARTS 2University of the Arts London

LONDON ARTS 3University of the Arts London

MILANOPolitecnico di Milano

PANDA EYEThe Glasgow School of Art

C-AIRUniversity of the Arts London

MCXIIE University Madrid

111Royal College of Art

BRIGHT HEARTSElisava Barcelona

OLIVEUniversity of the Arts London

CALABANDThe Glasgow School of Art

YRGOYrgo School of Architectural Visualization

LONDON ARTS 1  (BRONZE)University of the Arts London


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN DAYS, in
collaboration with IBM and the Ellen MacArthur Foundation.


Connect with us


Until when can teams register?
Teams can register throughout January 2021, but will have until Friday January 29 2021, 11:59:59 PM CET to submit their research proposal(s). We expect that the preparation for a proposal will take one week.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team with at least one Design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student/recent graduate status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.