“We've seen this as an opportunity to grow our own perspectives and skill sets while creating a tangible project output that has the potential for future growth.”
Team
MILANO
Politecnico di Milano - Italy
Team Milano is an international team of designers studying a Master in Product Service System design at Politecnico di Milano. Coming from Brazil and the United States, and with backgrounds in graphic design and industrial design, Team Milano members share a passion for working on projects that can transform the world into a more fair and sustainable place to live.They decided to participate in the Student Service Design Challenge because they recognized the significant potential of working on a real life problem and getting coached by some of the best minds in the industry.
Team members - Angela Corrado (USA), Luiza Braga Campos (Brazil), Thomas Tonapi (USA), Mariah Madureira Giacchetta (Brazil)
“Coaching this talented team was focused on encouraging them to do exactly what they were doing, while offering additional perspectives and providing personal opinions on the design choices.”
Assessment coach, Ora Peled Nakash, IBM Studios Haifa, Israel
Service concept
CURA - empowering women to care for their hearts. CURA is a subscription service and non-profit organization that empowers Italian women to better care for their heart health, build awareness for CVD and manage risk factors through activity based support groups, a dedicated health ambassador, a goal setting and tracking platform and a medical device lending service (HeartBox).
Other teams
Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.
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