“Teamwork makes the dreamwork, and you can swap roles and take turns leading exercises for increased empathy and learning for everyone.”



Köln International School of Design (KISD) - Germany

Team Nein (9) is based in Cologne, Germany where they are all students at KISD and studying an international program: Master in Integrated Design. Their backgrounds are in communication, product, and service design, as well as marketing and architecture. An international team, they all share a passion for human-centred design, bespoke design research methods, co-creation, and using all of these practices for good to help improve the design of healthcare services.


Team members - Kadir Kara (Germany), Aura Maria Patiño Casallas (Colombia), Molly Joy Oberholtzer (United States), Pukpik Sithongsurapana (Thailand)

“I am proud of the team for being resilient during these trying times, staying motivated, being receptive to inputs and eventually coming out with a bright outcome! It has been a pleasure to coach them, helping them see the potential in their ideas and encouraging them to embrace the abstract.”

Assessment coach, Shilpa Marathe, IBM Watson IoT Center Munich, Germany

Service concept

PD - the health tracker that makes healthy choices seamless and fun. PD takes people at risk of diabetes on an interactive journey where they experience real life situations that are bad for them. As they interact with the app they learn to say no (nein!) to bad habits and break up with them. PD is an AI companion that follows a person’s behaviours in everyday situations. Statistics let the user learn more about health and reflect on the decisions they make in their routines. PD will suggest healthy alternatives step-by-step that feel like they come from a friend.


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Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.