“The process and timeline were clearly structured. It gave us a chance to try new methods, and the deliverables presented an opportunity to reflect on our path and define a clear logic to find direction.”



University of the Arts London - United Kingdom

Team London Arts 2 are students at University of the Arts London enrolled in the Master in Service Design. The students became friends in a language class and saw the Challenge as an opportunity to work  together.  As an interdisciplinary team their backgrounds include UX design, business management, architecture, and creative copywriting. They aim to support vulnerable people by making their lives a little better.


Team members - Pin Yuan (China), Watanya Sureechainirun (Thailand), Min Deng (China), Ryoko Baba (Japan)

“The team was able to create a solution that fit the needs of their user groups and helped to address factors leading to poor health. I believe that their project could help to address some of the underlying health inequality issues in society that were exacerbated by the pandemic.”

Assessment coach, Demetra Brady, IBM Studios London, UK

Service concept

After 3 Kitchen - provides a service that helps schools host an after school cooking club and an online platform for families to share and exchange their knowledge and experience. Turning schools and children into promoters, the service introduces families to affordable, convenient and enjoyable healthy food.


Other teams


I <3 WOMEN  (GOLD)University of the Arts London


NO PRESSURE  (SILVER)Aalto University

BARCELONA 2Universitat de Barcelona

HEARTBITUniversity of Siena

LONDON ARTS 3University of the Arts London

MILANOPolitecnico di Milano

PANDA EYEThe Glasgow School of Art

C-AIRUniversity of the Arts London

MCXIIE University Madrid

111Royal College of Art

BRIGHT HEARTSElisava Barcelona

OLIVEUniversity of the Arts London

CALABANDThe Glasgow School of Art

YRGOYrgo School of Architectural Visualization

LONDON ARTS 1  (BRONZE)University of the Arts London

CORE.01The Glasgow School of Art


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Connect with us


Until when can teams register?
Teams can register throughout January 2021, but will have until Friday January 29 2021, 11:59:59 PM CET to submit their research proposal(s). We expect that the preparation for a proposal will take one week.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student/recent graduate status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.