“This challenge has presented us with challenges that we didn't think we could overcome, but we came out stronger, more competent and stimulated to face the future.”



University of Siena - Italy

Team Heartbit is a truly multidisciplinary team of master degree students from the University of Siena. Ranging from computer science, humanities, communication and experience design, the team is a synergy of different personalities and perspectives. Their approach is using technical-scientific skills based on a humanistic matrix to tackle complex topics and focus on the user-centered design solutions of tomorrow.


Team members - JIlaria Bonanno (Italy), Caterina Milli (Italy), Simone Guercio (Italy), Matteo Sirizzotti (Italy)

“The team has been led by outstanding, energetic, passionate, committed young students which poured themselves into the project during the darkest days of the pandemic being stuck at home in the hardest hit region of Italy. Working with them was a pleasure since their freshness was contagious and for us "veterans" never losing contact with this energy is as important as what we could transfer in experience.”

Assessment coach, Robert J. Alexander MD, IBM Design, Italy

Service concept

HeartBit - feel better together. The service relies on two touchpoints: the smart pill dispenser and the mobile app. HeartBit Smart Pill Dispenser is an unconventional product that rethinks the traditional pill dispenser as a diary of mood, health condition and pharmacological therapy. The HeartBit Mobile App is needed to setup the pill dispenser and offers functionalities devoted to the patient, while it can be used by a patient's caregiver to be aware of patients’ health, mood and therapy adherence.


Other teams


I <3 WOMEN  (GOLD)University of the Arts London


NO PRESSURE  (SILVER)Aalto University

BARCELONA 2Universitat de Barcelona

LONDON ARTS 2University of the Arts London

LONDON ARTS 3University of the Arts London

MILANOPolitecnico di Milano

PANDA EYEThe Glasgow School of Art

C-AIRUniversity of the Arts London

MCXIIE University Madrid

111Royal College of Art

BRIGHT HEARTSElisava Barcelona

OLIVEUniversity of the Arts London

CALABANDThe Glasgow School of Art

YRGOYrgo School of Architectural Visualization

LONDON ARTS 1  (BRONZE)University of the Arts London

CORE.01The Glasgow School of Art


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN DAYS, in
collaboration with IBM and the Ellen MacArthur Foundation.


Connect with us


Until when can teams register?
Teams can register throughout January 2021, but will have until Friday January 29 2021, 11:59:59 PM CET to submit their research proposal(s). We expect that the preparation for a proposal will take one week.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team with at least one Design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student/recent graduate status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.