“What we take from the challenge is that designing and communicating are two sides of the same coin, and it doesn’t matter what you design if you don’t know how to communicate.”



Elisava, Barcelona School of Design and Engineering - Spain

Team Bright Hearts is a multi-tasking group of Industrial Design Engineering students from Elisava, a leading university in design and engineering in Barcelona. The team was efficient in assigning specific roles to each member: from 3D modeling, target contact, video and photo production to graphic design. They efficiently combined their separate strengths to undertake the challenge.


Team members - Mariana Benitez (Mexico), Josep Villanueva Serra (Spain), Patricia Marrón Torres (Spain), Maria Casas Herrero (Spain)

“The Bright Hearts team was incredibly dedicated not just to the project or process, but to the users that they researched. They perfectly blended passion with compassion to focus on the needs of everyone in this new world of children with heart conditions.”

Assessment coach, Frances DiMare, IBM Watson Health / Austin, USA

Service concept

BrightHearts - a service that aims to create a positive experience for children with CHD as well as social acceptance, as well as provide a better understanding of what this disease is. It is a book, a toy and a virtual reality created for kids especially those with CHD.


Other teams


I <3 WOMEN  (GOLD)University of the Arts London


NO PRESSURE  (SILVER)Aalto University

BARCELONA 2Universitat de Barcelona

HEARTBITUniversity of Siena

LONDON ARTS 2University of the Arts London

LONDON ARTS 3University of the Arts London

MILANOPolitecnico di Milano

PANDA EYEThe Glasgow School of Art

C-AIRUniversity of the Arts London

MCXIIE University Madrid

111Royal College of Art

OLIVEUniversity of the Arts London

CALABANDThe Glasgow School of Art

YRGOYrgo School of Architectural Visualization

LONDON ARTS 1  (BRONZE)University of the Arts London

CORE.01The Glasgow School of Art


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register throughout January 2021, but will have until Friday January 29 2021, 11:59:59 PM CET to submit their research proposal(s). We expect that the preparation for a proposal will take one week.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student/recent graduate status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.