“What we take from the challenge is that designing and communicating are two sides of the same coin, and it doesn’t matter what you design if you don’t know how to communicate.”
Team
BRIGHT HEARTS
Elisava, Barcelona School of Design and Engineering - Spain
Team Bright Hearts is a multi-tasking group of Industrial Design Engineering students from Elisava, a leading university in design and engineering in Barcelona. The team was efficient in assigning specific roles to each member: from 3D modeling, target contact, video and photo production to graphic design. They efficiently combined their separate strengths to undertake the challenge.
Team members - Mariana Benitez (Mexico), Josep Villanueva Serra (Spain), Patricia Marrón Torres (Spain), Maria Casas Herrero (Spain)
“The Bright Hearts team was incredibly dedicated not just to the project or process, but to the users that they researched. They perfectly blended passion with compassion to focus on the needs of everyone in this new world of children with heart conditions.”
Assessment coach, Frances DiMare, IBM Watson Health / Austin, USA
Service concept
BrightHearts - a service that aims to create a positive experience for children with CHD as well as social acceptance, as well as provide a better understanding of what this disease is. It is a book, a toy and a virtual reality created for kids especially those with CHD.
Other teams
Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.
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