IE University Madrid - Spain
Team MCXI is completing the Master of Customer Experience & Innovation at IE University in Madrid and were eager to apply the acquired learnings from their academic courses to the service design challenge. With origins from all corners of the world and with different industry backgrounds, they were able to contribute with diverse perspectives to their final solution. One of their most memorable moments of the project was the field trip they made to rural towns in the Sierra de Madrid to better understand the context of the end users.
Team members - Tanya Raschle (Switzerland), Joshua Hill (South Africa), Andrea Mercado (Bolivia), Gabriela Machado (Brazil), Jorge Callejas (Nicaragua), Wisse de Kempenaer (Spain)
Assessment coach, Victoria Coello, IBM Studios Madrid, Spain
Mi Pulso - providing convenient access to personalised early diagnosis of heart diseases. Mi Pulso is a proactive heart health service based in rural pharmacies which feeds collected user data (such as age, height and weight) as well as their ECG & blood pressure readings through a neural network platform to provide users with a customized predictive heart health report – designed to assist early diagnosis, educate the user and provoke positive daily habit change.
Connect with us