“The Challenge introduced us to new design toolkits. We gained a lot of high-value design methods, and at the same time had the opportunity to practice them.”

Team

C-AIR

University of the Arts London - United Kingdom

Team ‘C-air’ are students at the University of the Arts London all pursuing different master degree specializations: Service Design, Design for Social Innovation and Sustainable Futures, and User Experience Design.  Their team name is a word game: meant to sound like “care” but reflecting their target users: flight attendants. They joined the challenge because they share an interest in how service design can address wicked problems as social health issues.

Team members - Yujie Li (China), Jiasheng Xiong (China), Qingyang Tan (China), Tiannan Zhao (China)

“It was always interesting to see what the team had done and how they had moved forward. You could see the thought, effort and thinking they had gone through at each level. A really nice team with intriguing ideas and questions.”

Assessment coach, Kunjnita Patel, IBM Studios London, UK

Service concept

FlightPlanner - an app + product (Illumirror) that helps flight attendants adjust shift work and jet lag. Through light therapy and scheduling recommendations, users can develop better sleeping habits and help prevent illness and improve heart health.

Other teams