“This challenge seemed like the perfect opportunity to translate academic concepts into actionable real-life applications to solve problems that have a huge impact in the lives of many.”

Team

BRUCE

IE School of Human Sciences & Technology - Spain

Team Bruce is a mixed team of many nationalities and backgrounds. All studying the Master in Customer Experience and Innovation at IE School of Human Sciences & Technology in Madrid. The team believes in the power of human-centered design as a powerful tool to address today's biggest challenges.and share a common goal: to make a positive impact in the world. They faced tough situations during the Challenge but made it through with a lot of collaboration, extra effort and some sessions of pure fun and bonding. Their combined experience in engineering, marketing, product management, product design and data driven business strategy made the team stronger with each of them bringing in their own unique added value.

Team members - Lilian Buitrago (Colombia), Karoline Strand (Norway), Emilio Guillot (Mexico), Ricardo Vélez (Colombia), Dimitris Spyrou (Cyprus)

“I was captivated by their skills, their eagerness to apply human centered design and their motivation to bring new value to underrepresented social groups. I am proud of the resilience, motivation, reliability and openness the team has shown during these unprecedented times.”

Assessment coach, Markus Meissner, IBM Studios Berlin, Germany

Service concept

Yummeals - a digital content platform delivering a healthy-meals cooking adventure to engage parents and kids while learning healthy habits. In addition, on a monthly basis, a box with cooking tools and sustainable elements for the fun activities is delivered. The aim is to deliver a fun experience for kids, convenience for parents and healthy habits adoption for all.

Other teams