“Research is the key, defining gaps and opportunities and analysing them to reach interesting insights is what makes the project unique.”

Team

111

Royal College of Art / University of the Arts London - United Kingdom

Team 111 comprises four members who although sharing nationality have very different backgrounds. They are all studying different masters in London, both at the University of the Arts London (MA Service Design) and at the Royal College of Art (Visual Communication and Jewelry). Each member brought a unique skillset to the team, from data analysis to product design. All sharing a common goal: putting users in the heart of services and focusing on the big picture of the system.

Team members - Patrawin Winyoopongphun (Thailand), Pornnatcha Sangsuk-iam (Thailand), Pitisuda Sukumalchantra (Thailand), Wareesa Lakanathampichit (Thailand)

“I've really enjoyed coaching for this challenge - especially meeting a team of talented young women who have been very keen to continuously develop their idea to ensure it works for their user group.”

Assessment coach, Lucy Marsden, IBM Studios London, UK

Service concept

Phil - a personalised healthy lifestyle motivating service accessed through ‘a smart scale’ and the ‘Phil application’. The service encourages young adults whose family members suffer from heart disease to keep engaging and maintaining their good routine to achieve one’s goal by suggesting plans relating to diets and exercise. .

Other teams