“We have been exploring what role design can play in this complex and changing world. In particular, how service design functions in traditional service industries and government public services.”



The Glasgow School of Art - Scotland

Team Panda Eye comprises six students coming from different design backgrounds, including service design, interaction design, industrial design and graphic design. They are all students at The Glasgow School of Art currently enrolled in the Master in Design Innovation and Service Design. They like to focus on design innovation and service design without setting any results in advance and without drawing boundaries. They aim to use the design methodology to gather and understand experiences in order to promote industry change.


Team members - Chen Han (China), Zihan Peng (China), Yuxuan Chen (Hong Kong), Xiaoqing Lan (China), Xu Han (China), Jiawei Liang (China)

“By identifying the real user needs the team created an out of the box solution that answers a deeply-rooted problem that considers all the aspects of the target group's life. The team members wide-ranging expertise helped them reach a holistic design solution, which is a witty combination of a digital and a physical product.”

Assessment coach, Adrienn Zádori, IBM Studios Bulgaria

Service concept

DayDream - a sleep assistant for night shift workers. DayDream is a night shift worker sleep management program that helps reduce their risk of chronic diseases such as heart disease by improving sleep quality. The service recommends sleep models based on user data that fit into their daily routines, monitors the quality of sleep and provides the user with a detailed report and future recommendations..


Other teams


Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM and the Ellen MacArthur Foundation.

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Until when can teams register?
Teams can register until January 14, 2022. They will have until Friday January 21, 2022 (11:59:59 PM CET) to submit their research proposal(s). We expect that the preparation for a proposal will take at least a few weeks.
Can I enter the challenge alone?
You cannot participate as an individual student. You need to be part of a team of 4 to 7 members.
Is there any limitation on the number of members in a team?
Yes. The team needs to have at the least 4 team members and no more than 7 team members. All team members have to be students.
I am not a Service Design student. Can I enter the challenge?
Yes, you can. You need to be part of a multidisciplinary team, preferably with at least one design student.
Is there an age limit for entering the challenge?
No, there are no age restrictions, as long as you meet the criteria about student status.
Can a team submit more than one research proposal?
Yes a team can submit more than one research proposal, but you should submit each proposal separately.
What happens to our ideas, materials, etc.?
As a participant in the challenge you will retain intellectual property ownership of all your challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the challenge. Please read our Official rules before submitting.