2021 student service design challenge - design future-oriented services and improve the lives of many
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This Student Service Design Challenge is a global design award that celebrates, encourages and inspires the next generation of designers. It's open to current design students, and is initiated by Philips Experience Design, as part of its mission to involve young designers in finding people-centered and future-oriented services for people who need care.
With this challenge younger generations – over 50% of the people in the world are younger than 27 – take part in shaping the future of care, and designing for people's health, well-being and welfare. That is why we invite design students to explore current care situations and think about what they would do to improve them. Their unbiased, playful and uninhibited approach may lead to new, disruptive ideas, increasing the chance to deliver on the promise of value-based care: providing the right care to the people who need it, at the right time, in a convenient, affordable, easy and accessible way, and – if possible – at the lowest cost.
Round 1 - Research proposal
December 28, 2020 - January 29
Each team will receive the design brief at the same day and time: Monday December 28, 2020. You will have until Friday January 29, 2021 to submit your research proposal. For that we encourage you to do field research, look around in your city, talk with people, and select the challenge you would like to tackle.
Round 2 - Discover phase
February 15 - March 19
During this phase you will reassess your research proposal and challenge it in a fresh, profound way and in the light of your local context. In this round you are encouraged to conduct in-depth fieldwork in your own city: going where people live and receive care to empathise and learn.
Round 3 - Define phase
March 22 - April 23
During this phase you will unpack and synthesise your empathy ﬁndings into compelling needs and insights. You will make sense of all the possibilities identified in the previous round and decide which matters most. You will explicitly state the problem in relation to its local context and ecosystem.
Round 4 - Develop phase
April 26 - May 28
In this phase the idea generation process takes place. This phase marks a period of development where service solutions are conceived. This process of trial-and-error helps you to improve and refine your ideas into a concrete concept. Remember, ideation is all about collaboration and iteration. This round ends with your final concept submission, a full-fledged (product-) service solution that complies with all of the 5 criteria.
Round 5 - Jury voting
May 31 - June 11
In this round all submissions will go through to a first round of judging where they will be carefully reviewed and discussed. There will be a selection of six nominees (‘Shortlist’) from which the winners will be selected.
The winners will be officially announced at the Barcelona Design Week 2021, but will be informed confidentially on Friday June 11.
The student service design challenge is a chance for design students to practice a design process based on a real-life case, use their joint creativity, and get rewarded for that. As well as winning a prize, they can generate media exposure to kick-start their career, earn the esteem of their peers – and gain confidence in making the next steps towards becoming a design professional.
+ EUR 3,000 for the University
monetary prize of EUR 2,500
+ EUR 2,000 for the University
monetary prize of EUR 1,500
+ EUR 1,000 for the University
Gold winners will earn a 10-week design-in-residence position at Philips Experience Design and will be able to further prototype and optimise their concept. They will be mentored and supported by a Philips expert team.
This challenge ends with a unique, international exhibition at the Dutch Design Week 2021. The winning concepts will also appear on various publications, will get press attendance, and attendance at other design events, such as the Barcelona Design Week.
The design brief as well as an additional toolbox with design theories and methodologies will be available via this website on January 4, 2021.
Some background information
The need to improve care is evident. The opportunities for change are myriad. Yet the path from today’s healthcare to tomorrow’s is unclear. Many care models are still very traditional and mostly transactional, too often treating clients as “just a number”. With a tendency to be reactive, disease-focused and episodic, current care services can be slow and fragmented. That is why the United Nations has defined a specific goal to “Ensure healthy lives and promote well-being for all at all ages” (Sustainable Development Goal #3). This student service design challenge wants to contribute to this goal with the use of service design by next generation’s decisiveness, focus, passion and energy.
Service design is a people-centred approach to making sense of the current status quo, and coming up with solutions to improve it. Considering future-oriented innovations, such as human-oriented and digital technology, it can provide better answers to users’ needs, such as self-control, personalisation and convenience, and expectations such as easiness and even enjoyment.
The challenge aims to push the boundaries of service design and product innovation to solve a prevalent global care issue in a local context. We’re looking for ideas that will work now and in the future. Human-centered solutions that can start small and locally, but can be scaled up as well. Improving and enhancing people’s experiences.
A successful solution must work for individual users, including marginalised groups, and ready to scale through a human-oriented use of technology. Your submission will be evaluated according to the following criteria, that you can also find in the official rules of this challenge.
Your idea is based on people’s needs. The solution you design works for people who are (un)aware of their health issues.
Your idea sees into the inclusive conception of design in which user groups who are marginalised are taken into account.
Your idea is data-driven and future-ready for the ever-changing digital landscape. It provides an impactful user experience.
Circular and sustainable
Your idea supports sustainable innovation by favouring ethical behaviour as well as empowering users.
Your idea is based on a service-centred business model, able to launch as a viable service business and value proposition as well as scalable.
Each design team will have two-weekly, virtual coaching sessions with the challenge coach. The coach will support the team during the discovery phase (round 2), define phase (round 3) and development phase (round 4) of the challenge. At the end of rounds 1, 2 and 3, a group of so called assessment coaches will give each team feedback and provide help on specific areas. This Design Critique might take place virtually or physically, depending on the location of the design team. All coaches are experts in their fields.
The members of the jury will be announced before December 18, 2020.
This service design challenge aims to support human-centred design students with the start of their careers. If you and your team members are studying at an official university, academy or college in the 2020-2021 academic year, and you would like to use your creativity to contribute to next year's challenge, we invite you to already register for the upcoming competition. Don't worry; the entry process is fairly simple.
To register your team, fill in the form below. Your team must consist of a minimum of 4 and a maximum of 7 members, and you will all need an email address issued by your university, academy or college. So make sure you have one! Only one registration per team is needed. After this first step, we will make an inventory of all team members and you will receive additional information about the challenge.
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