Joining the Student Service Design Challenge is a once-in-a-lifetime experience. Each student design team will have regular (virtual) coaching sessions with its dedicated Challenge coach. Challenge coaches support the teams for one of the four challenges - presented by Philips, ISDIN, Laerdal and IKEA - on an individual basis during the discovery phase (round 2), define phase (round 3) and development phase (round 4). Each team will also be guided by a team coach, an IBM design strategist and practitioner. The team coaches will give each team feedback and provide help on specific areas. This guidance might take place physically or online, depending on the location of the design team. To help teams get started with the different design phases, past winners of the Challenge will offer support in each round during a live coaching session. In the final stages of the teams’ design process, they also receive strategic and business mentoring to consider the viability of their service concepts.
At the end of round 4, each student design team submits their concept. All submissions are reviewed and validated based on the six challenge criteria (see Assessment areas). There will be a selection of nominees (‘Shortlist’) who will be able to pitch their concepts to a panel of esteemed judges at a Dragons’ Den event. The Challenge jury is composed of renowned design experts from various fields – related to human-centred (service) design, AI, circular design, and design-led innovation.
Gonzalo Sanchidrian (Spain) is a seasoned service designer and coach of the ISDIN challenge.
Silvia Calvet (Spain) is an experienced design strategist and the coach of the Philips challenge.
Apurva Dabhade (India) is design researcher and the coach for the IKEA challenge.
Anna Wippel (Switzerland) is an experienced service designer, IBM enterprise design thinking coach and mentor, and is the coach of the Laerdal challenge.
Alberto Imberti (Italy) is a strategic designer and consultant and the business coach of this year's Challenge.
Robin Auer (Germany) is an expert in various design methods and is the overall coordinator of the team coaches.
Aman Sinha (India) is a product designer and will help teams ideate and turn their ideas into concrete concepts in the Develop phase.
Laura Duarte (Colombia) is a service designer and will help teams get started with research and field-work in the Discovery phase.
Alexander Burton (Canada) is a product designer and will help teams extract insights and make sense of their findings in the Define phase.
Anna Meroni (Italy) is Full Professor in Service and Strategic Design at Politecnico di Milano. Anna is the Jury Chair.
Suhaib Aslam (Pakistan/The Netherlands) is Data & AI Innovation Designer at Philips Experience Design.
Katalin Doczi-Nagy (Hungary) is Service Design Manager at Laerdal Medical in Norway.
Ferran Miquel (Spain) is ESG Manager at ISDIN and the driving force behind all environmental, social and governance initiatives.
Karen Reeves (United Kingdom) is Services Leader at Inter IKEA, developing the services offer for the company globally.
Adam Cutler (United States) is Distinguished Designer at IBM where he is driving the development of IBM's point of view on the practice of AI Design.
Anna Ribera (Spain) is a service design & UX research specialist and Strategic Design Lead at ISDIN.
Karen Reeves is Services Leader at Inter IKEA, developing the services offer for the company globally.
Sameera Chukkapalli Holmes is an architect, a social entrepreneur, and the founder and director of Needlab.
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