Student design teams from recognised European design academies and universities have invested 5 months in design research, ideation and development. The Jury unanimously selected the service design concept from team 'I <3 women', a multicultural master students' team from University of the Arts London, as the winner of this year's edition. Their WomenToHeart service helps women to identify and communicate heart symptoms via metaphors.
The Student Service Design Challenge celebrates, encourages and inspires the next generation of designers. This year more than 35 student design teams from over 15 academies and universities entered the competition, including: Academy of Fine Arts in Katowice, Design Academy Eindhoven, University of Lisbon, Glasgow School of Arts, IE University Madrid, Köln International School of Design, TU Delft, ELISAVA, University of Siena, Umeå Institute of Design, Yrgo - City of Gothenburg Education, and Polytechnic University of Milan. They were challenged on "How can we improve the heart health of people in Europe that are ‘invisible’, neglected, underserved, forgotten or overlooked?"
With service solutions focussing on a variety of users such as overweight children, Turkish migrants, isolated elderly people, stroke victims, night shift workers and flight attendants, it was a challenge for the Jury to find the winning concept based on 5 criteria: people centric, society oriented, circular & sustainable, technology enabled, and business viable.
Jury Chair, Simona Maschi, co-founder and director of the Copenhagen Institute of Interaction Design (CIID): “Being a pioneer in service design, I can confidently say that the young designers we have met through this brilliant competition have all the tools, the skills, the ethical values, and the determination needed to create value-adding services for individuals and society at large. In general, I think the submissions show a very felt effort to solve critical health challenges of today and I was very impressed by the variety of the approaches, topics and storytelling. I acknowledge the value of this challenge to celebrate the great thinking, the passion and the willingness to create impact by young service designers around the world. It has been a true honour to lead the jury work, which leaves me with an optimistic view on our opportunity and responsibility as designers to act on the most pressing challenges of our society.”
+ EUR 3,000 for the University
WomenToHeart - a service helping women to identify and communicate via metaphors
The Jury unanimously selected WomenToHeart from team ‘I <3 women’ (University of Arts London) as the winning service solution. WomenToHeart is an online service to help women identify and communicate their symptoms via metaphors, rather than using the traditional pain scale. The empowering approach helps women understand their early warning signs and slow on-set symptoms in order to seek help sooner.
Team ‘I <3 women’: “Heart disease is the #1 killer of women worldwide. But women are unaware they can be at risk of a heart attack and what the symptoms could look like. And when looking for help, women face an additional challenge: in our research we discovered that they struggle to communicate their symptoms effectively. In the meantime, healthcare professionals have trouble recognizing symptoms because women can experience non-chest related symptoms, which are harder to diagnose and to communicate. It was clear that we needed to close this gap.”
monetary prize of EUR 2,500
+ EUR 2,000 for the University
monetary prize of EUR 2,500
+ EUR 2,000 for the University
RO+ - a service to ease Roma people’s sickness journey
The jury awarded the Silver prize to team ‘No Pressure’ (Aalto University in Finland) for: RO+ - a service to ease Roma people’s sickness journey. The service concept creates a hassle-free journey for Roma people. On the platform Roma, healthcare providers and social service workers can access information in one place and coordinate with each other on referrals, appointments and the status of temporary ID. The service can solve Roma’s problems, including language barriers, by simplifying the processes.
Team ‘No Pressure’: “We explored the healthcare experience from Roma in Finland. Roma people who lack proper education and have a low level of literacy, a basic digital literacy and with or without a temporary ID, have a hard time getting adequate access to healthcare. We searched for a solution to help the Roma community get better access to healthcare while generating trust in the system and leading healthier lifestyles.”
monetary prize of EUR 1,500
+ EUR 1,000 for the University
Heartsease - a service that improves the communication between elderly patients and medical staff
The Jury awarded Bronze to team ‘London Arts 1’ (Universty of Arts London) for: Heartsease. This service improves the communication between elderly patients and medical staff through informing patients about the medical process and providing a personalised plan-making experience. A cardiac passport and related stickers on examinations and treatments are part of the service concept.
Team ‘London Arts 1’: “Elderly cardiac patients living alone need ways to be better informed. So we want to improve the medical experience of those patients, empower them to better communicate with medical experts and support them to live a positive life.”
Prizes and recognition
The 5 students of the winning team earn a 10-week design-in-residence position at Philips Experience Design where they will be able to further prototype and optimise their concept. During those weeks they will be mentored and supported by a Philips expert team. They will also receive additional training by the IBM Design team and participation in a summer workshop at CIID.
The silver and bronze winners receive respectively a monetary prize of EUR 2,500 (+ EUR 2,000 for the University) and of EUR 1,500 (+ EUR 1,000 for the University).
The Ellen MacArthur Foundation will also like to reward the projects that embedded circular and sustainable principles in their solutions. These teams will receive an individual consultation/feedback session with them and the opportunity to participate in upcoming EMF events.
And even more importantly, this Challenge ends with a unique virtual exhibition during the Dutch Design Week 2020: an insightful showcase of a selection of service design solutions from the top20 submissions.
Proprietary rights - The Student Service Design Challenge is not liable for any copyright or trademark infringement on the part of the entrants and is not responsible for obtaining, protecting, or verifying any intellectual property rights relating to the submission material. It is the responsibility of the student design teams to use their own materials and designs, and clearly highlight references. They have been advised and required to obtain third party consents where required by law or by best ethical practices. If you discover that in the submitted materials and designs copyrighted items have been unintentionally used, we ask you to contact us by email. We will ask the concerning student team to delete those items.
Initiated and powered by Philips Experience Design
and co-organized with SERVICE DESIGN COLLEGE, in
collaboration with IBM, IKEA and the Ellen MacArthur Foundation.
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