Each design team will have two-weekly (virtual) coaching sessions with the challenge coach. The challenge coach will support all the teams individually during the discovery phase (round 2), define phase (round 3) and development phase (round 4) of the challenge. Each team will also be guided by a team coach, an IBM design strategist and practitioner. The coaches will guide the teams on a regular basis, including a main ‘assessment session’ at the end of rounds 1, 2 and 3. The team coaches will give each team feedback and provide help on specific areas. This guidance might take place virtually or physically, depending on the location of the design team. All coaches are experts in their fields.
At the end of round 4, each design team will submit their concept. All submissions will go through to a first round of judging by the challenge jury. The jury will carefully review, discuss and validate each submission based on the challenge criteria. There will be a selection of six nominees (‘Shortlist’) from which the winners will be selected. The challenge jury is composed of renowned design experts from various fields – related to human-centered (service) design, circular design, and design-led innovation.
Frank Kolkman is a seasoned experimental designer and will be the challenge coach.
Gerhard Pfau is an expert in design thinking and will be the coordinator of the team coaches.
Lara Penin is Associate Professor of Transdisciplinary Design at Parsons School of Design.
Chris Grantham is Executive Director Circular Economy at IDEO.
Ruth Mugge is Professor of Design for Sustainable Consumer Behaviour at Delft University of Technology.
Robert Metzke is Chief of Staff Innovation & Strategy and Head of Sustainability at Philips.
Shani Sandy is Design Executive at IBM.
Alice Bodreau is Global Partners Manager at the Ellen MacArthur Foundation.
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