Joining the Student Service Design Challenge is a once-in-a-lifetime experience. Each student design team will have two-weekly (virtual) coaching sessions with the challenge coach. The challenge coach supports all the teams individually during the discovery phase (round 2), define phase (round 3) and development phase (round 4) of the challenge. Each team will also be guided by a team coach, an IBM design strategist and practitioner. The team coaches guide the teams on a regular basis, including a main ‘assessment session’ at the end of rounds 1, 2 and 3. The team coaches give each team feedback and provide help in specific areas. This guidance might take place virtually or physically, depending on the location of the design team. All coaches are experts in their fields.
At the end of round 4, each design team submits their concept. All submissions are reviewed and validated based on the six challenge criteria (see Assessment areas) by experts in that field. The challenge jury carefully reviews, discusses and validates each submission. There will be a selection of ten nominees (‘Shortlist’) from which the winners will be selected. The challenge jury comprises renowned design experts from various fields – related to human-centred (service) design, circular design, and design-led innovation.
Frank Kolkman is a seasoned experimental designer and is the challenge coach.
Robin Auer is an expert in various design methods and is the coordinator of the team coaches.
Elena Pupazan is an experienced business coach and will host the Dragon’s Den.
John Thackara is a writer and curator working in the realms of social, ecological and relational design.
Daniel Haltia is Circular Business Designer at Ingka Group.
Anna Valtonen is Professor in Strategic Design at Aalto University, Finland.
Simona Rocchi is Senior Director of Design-for-Sustainability & Innovation at Philips Experience Design.
Billy Seabrook is Vice President and the Global Chief Design Officer at IBM iX.
Alice Bodreau is Global Partners Manager at the Ellen MacArthur Foundation.
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